{"id":317412,"date":"2025-08-15T11:33:09","date_gmt":"2025-08-15T15:33:09","guid":{"rendered":"https:\/\/dailynewsnetwork.com\/?p=317412"},"modified":"2025-08-15T11:33:09","modified_gmt":"2025-08-15T15:33:09","slug":"business-champions-with-kelly-yale-of-octo-strategies","status":"publish","type":"post","link":"https:\/\/mij.cfmedia.dev\/?p=317412","title":{"rendered":"Business Champions with Kelly Yale of Octo Strategies"},"content":{"rendered":"\n<p>&#8220;Business Champions&#8221;\u00a0is a compelling segment of\u00a0Daily Biz Brief\u00a0that celebrates the achievements of everyday professionals and the investments that bring them success and fulfillment. Today our host, Chris Budihas, spoke with Kelly Yale.<\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1110284027?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Business Champions with Kelly Yale of Octo Strategies\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading name\" id=\"h-kelly-yale\">Kelly Yale<\/h2>\n\n\n\n<p><span class=\"titlecompany\">CMO at Octo Strategies<\/span><br><span class=\"website\"> Website Address: <a class=\"websitelink\" href=\"https:\/\/www.octostrategies.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.octostrategies.com\/<\/a><br><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-short-company-description\">Short company description:<\/h2>\n\n\n\n<p><span class=\"answer\"> Built a marketing consulting firm specializing in developing marketing strategy, customer journeys, digital and social content, and MarTech and CRM infrastructure for companies in the mortgage space. <\/span><\/p>\n\n\n\n<p>\u2022 Advised C-level leadership of client organizations on marketing strategy, building a deep understanding of market segments, defining customer journeys, unifying brand messaging, and integrating CRM capabilities.<\/p>\n\n\n\n<p>\u2022 Planned and executed analytics-driven content and SEO strategies for paid search (Google), social advertising campaigns, retargeting efforts, and social media curation initiatives.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-what-is-your-pain-point-when-it-comes-to-solving-innovation-problems\">What is your pain point when it comes to solving innovation problems?<\/h2>\n\n\n\n<p><span class=\"answer\">&#8216;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-if-your-company-were-to-win-an-award-for-excellence-what-would-it-be-for-and-why\">If your company were to win an award for excellence, what would it be for and why?<\/h2>\n\n\n\n<p><span class=\"answer\">Listening to the needs of the business and curating data for its success.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-how-do-you-use-feedback-to-accelerate-your-growth\">How do you use feedback to accelerate your growth?<\/h2>\n\n\n\n<p><span class=\"answer\">We apply what we learn every day from successes and failures.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-with-the-rise-of-short-form-video-platforms-how-do-you-decide-the-right-format-for-specific-audiences\">With the rise of short-form video platforms, how do you decide the right format for specific audiences?<\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-what-s-the-biggest-challenge-you-are-facing-in-your-business-or-industry\">What&#8217;s The Biggest Challenge you are facing in your business or industry?<\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-how-do-you-see-your-field-evolving-in-the-next-3-5-years\">How do you see your field evolving in the next 3-5 years<\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-who-in-your-industry-do-you-see-as-a-trend-setter-and-why\">Who in your industry do you see as a trend setter and why<\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/mij.cfmedia.dev\/\" target=\"_blank\" rel=\"noopener\">The Daily News Network<\/a>, <a href=\"https:\/\/buzztvnews.com\" target=\"_blank\" rel=\"noopener\">Buzz Tv News<\/a>, and <a href=\"https:\/\/dailybizbrief.com\" target=\"_blank\" rel=\"noopener\">DAILYBIZBRIEF<\/a> highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including <a href=\"https:\/\/horsesmouthtv.com\" target=\"_blank\" rel=\"noopener\">The Horse\u2019s Mouth<\/a>, <a href=\"https:\/\/legacyofleaderstv.com\" target=\"_blank\" rel=\"noopener\">Legacy of Leaders TV<\/a>, <a href=\"https:\/\/veteransbuzz.com\" target=\"_blank\" rel=\"noopener\">Veterans Buzz TV<\/a>, <a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">Finding Your Frequency, and <\/a><a href=\"https:\/\/buzzworthybusinesses.com\" target=\"_blank\" rel=\"noopener\">Buzzworthy Businesses<\/a><a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">.&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/beteal.com\">Teal, The Agency<\/a>, powered by <a href=\"https:\/\/cfmedia.com\">Client Focused Media<\/a>, offers marketing agencies a full-service white-label solution to scale their services without the cost or complexity of building large in-house teams. Tailored for small and medium-sized agencies, Teal specializes in relationship-driven lead generation, advanced CRM workflows for personalized client engagement, and end-to-end project fulfillment. With powerful integrations like <a href=\"https:\/\/gohighlevel.com\">HighLevel<\/a>, <a href=\"https:\/\/stripe.com\">Stripe<\/a>, and <a href=\"https:\/\/zapier.com\">Zapier<\/a>, Teal simplifies your operations while optimizing efficiency\u2014saving you valuable time and resources. While other tools on the market like Vendasta, RocketDriver, and DashClicks, may require contracts, Teal provides flexible, no-contract pricing, giving you the freedom to grow on your terms. Ready to elevate your agency\u2019s impact and efficiency? Explore how Teal can help you deliver exceptional results and better serve your clients. Apply on <a href=\"https:\/\/beteal.com\">BeTeal.com<\/a> today to start your journey toward becoming a marketing powerhouse by understanding digital marketing strategies for agencies, SEO best practices for marketing agencies and scaling a marketing agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Business Champions&#8221;\u00a0is a compelling segment of\u00a0Daily Biz Brief\u00a0that celebrates the achievements of everyday professionals and the investments that bring them success and fulfillment. Today our host, Chris Budihas, spoke with Kelly Yale. &nbsp; Kelly Yale CMO at Octo Strategies Website Address: https:\/\/www.octostrategies.com\/ Short company description: Built a marketing consulting firm specializing in developing marketing strategy, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":318465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317],"tags":[316,216,501,502,320,240],"class_list":["post-317412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-champions","tag-business-champions","tag-chris-budihas","tag-kelly-yale","tag-octo-strategies","tag-paul-lajoie","tag-veteran"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Champions with Kelly Yale of Octo Strategies - Moms in Jax<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mij.cfmedia.dev\/?p=317412\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Champions with Kelly Yale of Octo Strategies - Moms in Jax\" \/>\n<meta property=\"og:description\" content=\"&#8220;Business Champions&#8221;\u00a0is a compelling segment of\u00a0Daily Biz Brief\u00a0that celebrates the achievements of everyday professionals and the investments that bring them success and fulfillment. 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