{"id":320451,"date":"2025-12-16T20:54:34","date_gmt":"2025-12-17T01:54:34","guid":{"rendered":"https:\/\/dailynewsnetwork.com\/?p=320451"},"modified":"2025-12-16T20:54:34","modified_gmt":"2025-12-17T01:54:34","slug":"media-champions-with-jenny-griffith-of-bridge-insights-media","status":"publish","type":"post","link":"https:\/\/mij.cfmedia.dev\/?p=320451","title":{"rendered":"Media Champions with Jenny Griffith of Bridge Insights &#038; Media"},"content":{"rendered":"\n<p>On Media Champions, Howard Wolpoff interviews leading experts and professionals from across the country in the media industry. Join us as we explore the latest trends, innovations, and challenges shaping today&#8217;s media landscape. Today our host, Howard Wolpoff spoke with Jenny Griffith.<\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1147106046?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Media Champions with Jenny Griffith of Bridge Insights &amp; Media\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading name\" id=\"h-jenny-griffith\">Jenny Griffith<\/h2>\n\n\n\n<p><span class=\"titlecompany\">Co-Founder at Bridge Insights &amp; Media<\/span><br><span class=\"website\"> Website Address: <a class=\"websitelink\" href=\"https:\/\/bridgeim.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/bridgeim.com\/<\/a><br><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-short-company-description\">Short company description:<\/h2>\n\n\n\n<p><span class=\"answer\">We are an omnichannel media strategy and implementation agency, combining data, consumer insights, and creative media planning to help brands grow.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-how-do-you-keep-up-with-the-fast-paced-evolution-of-media-platforms-and-technologies\">How do you keep up with the fast-paced evolution of media platforms and technologies?<\/h2>\n\n\n\n<p><span class=\"answer\">I make it a priority to stay curious and proactive about emerging platforms and digital trends. I stay current through industry conferences, curated newsletters, and a trusted network of digital experts that I tap into regularly for insights and perspective. It can be a full-time job on it&#8217;s own!<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-can-you-share-a-media-campaign-that-stood-out-for-its-innovation-or-impact-what-set-it-apart\">Can you share a media campaign that stood out for its innovation or impact? What set it apart?<\/h2>\n\n\n\n<p><span class=\"answer\">Being a Texas-based agency, I have to give props to Buc-ee\u2019s. Their use of outdoor is brilliant &#8211; an outstanding example of leveraging traditional media in a lasting way. And as they expand into new markets, they\u2019ve really evolved their approach by integrating social media, influencers, and smart PR partnerships with key community voices. It\u2019s a great example of how a brand can modernize while staying true to its roots. <\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-what-role-does-storytelling-play-in-creating-compelling-media-content\">What role does storytelling play in creating compelling media content?<\/h2>\n\n\n\n<p><span class=\"answer\">Storytelling plays an enormous role. As media platforms and formats continue to evolve, audiences are responding more to content that feels authentic and narrative-driven. Storytelling builds emotional connection and drives deeper, longer-lasting engagement, especially among younger audiences who are critical in determining the evolution of media and advertising.. <\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-what-s-your-perspective-on-the-balance-between-traditional-media-and-digital-platforms-in-today-s-landscape\">What\u2019s your perspective on the balance between traditional media and digital platforms in today\u2019s landscape?<\/h2>\n\n\n\n<p><span class=\"answer\">For most brands, it\u2019s critical to strike the right balance between traditional and digital media \u2014 though there are always exceptions. Our approach focuses on creating a full-funnel experience that builds both immediate performance and long-term brand equity. <\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u00a0Transcript:<\/strong><\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>Welcome back to <em>Media Champions<\/em>. I\u2019m Howard Wolpoff, your host. This show is brought to you by Teal the Agency, and we\u2019re very excited to welcome Jenny Griffith from Bridge Insights and Media. Jenny, welcome to the conversation.<\/p>\n\n\n\n<p><strong>Jenny:<\/strong><br>Thank you for having me.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>We\u2019re excited to learn from you. You\u2019ve been deeply involved in the media industry, and I\u2019m curious\u2014when companies come to you for the first time knowing they need to advertise and get their message out, what are the biggest questions they\u2019re asking? And how do you help guide them in the right direction?<\/p>\n\n\n\n<p><strong>Jenny:<\/strong><br>There are usually two big things. First, understanding their target audience and where that audience is consuming media. The second is return on investment. Clients are often making significant investments, so they want to understand attribution\u2014where their dollars are going, what value they\u2019re getting, and what results they\u2019re seeing.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>That makes sense. It\u2019s especially important when someone is new to advertising and coming to an expert like you. With so many media options available today, where are some good places for smaller companies to start? How do you help narrow things down to the right media mix?<\/p>\n\n\n\n<p><strong>Jenny:<\/strong><br>We\u2019re very data-centric, so we always start by understanding where the audience lives. Our agency is media-agnostic\u2014we handle everything from traditional TV and outdoor to SEO and social media. That said, for smaller brands, digital often provides more opportunities to support a full-funnel approach.<\/p>\n\n\n\n<p>For example, historically, TV required very large budgets. Now, with connected TV and OTT, smaller advertisers can still achieve that kind of impact in a much more scalable way. There are simply more opportunities today for smaller brands to grow using digital media.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>Digital also ties into outdoor advertising. You still have traditional static billboards, but also digital boards that rotate messaging. How are you using outdoor media to help companies promote branding or specific events?<\/p>\n\n\n\n<p><strong>Jenny:<\/strong><br>I love outdoor\u2014it\u2019s definitely a more traditional format, but it can be incredibly impactful when done right. We especially like markets with a strong mix of inventory. For example, we have an event client where we use digital boards for a seven-day countdown leading up to the event. It\u2019s very eye-catching and effective.<\/p>\n\n\n\n<p>We also like mixing higher-impact boards with smaller placements tucked into key neighborhoods. Outdoor offers a lot of flexibility and opportunity when it\u2019s thoughtfully planned.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>I come from a radio background, so I still love radio, though I understand the pros and cons\u2014especially when ads are buried deep in commercial blocks. With platforms like Spotify offering a more captive audience, how do you weigh traditional radio against digital audio?<\/p>\n\n\n\n<p><strong>Jenny:<\/strong><br>Ideally, we use a mix of both. Someone who listens to traditional radio daily may not be on Spotify, and vice versa. If the budget allows and it makes sense, we\u2019ll distribute spend across both digital and traditional formats.<\/p>\n\n\n\n<p>For example, we\u2019re currently working with a homebuilder client that has communities throughout the state. In that case, we lean heavily into Spotify because it allows us to tightly control geography\u2014sometimes targeting just an eight-mile radius around each community. We really tailor strategies to each client\u2019s specific needs.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>That\u2019s great, because without guidance, trying to understand all of this can feel overwhelming\u2014especially for business owners trying to be strategic with their budgets. Media planning today is much more complex than it was 15 years ago.<\/p>\n\n\n\n<p><strong>Jenny:<\/strong><br>It really is. The landscape is so fragmented. Honestly, a big part of my job is just staying up to date with all the new media opportunities that keep emerging. It\u2019s exciting, but it definitely adds complexity.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>Well, it\u2019s a good thing people have you to help navigate those challenges and find the right solutions. Jenny, thank you so much for joining us today and sharing your insights.<\/p>\n\n\n\n<p>And thank you all for tuning in. Finding the right marketing mix can be confusing\u2014there are so many media \u201cdarlings\u201d today that didn\u2019t even exist 10 or 15 years ago. While new platforms are incredibly effective, traditional channels like outdoor and radio can still play an important role.<\/p>\n\n\n\n<p>Talking with someone like Jenny is a smart move to make sure you\u2019re heading in the right direction. Check her out, have a great rest of your day, and we\u2019ll see you next time. <\/p>\n\n\n\n<p><a href=\"https:\/\/mij.cfmedia.dev\/\" target=\"_blank\" rel=\"noopener\">The Daily News Network<\/a>, <a href=\"https:\/\/buzztvnews.com\" target=\"_blank\" rel=\"noopener\">Buzz Tv News<\/a>, and <a href=\"https:\/\/dailybizbrief.com\" target=\"_blank\" rel=\"noopener\">DAILYBIZBRIEF<\/a> highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including <a href=\"https:\/\/horsesmouthtv.com\" target=\"_blank\" rel=\"noopener\">The Horse\u2019s Mouth<\/a>, <a href=\"https:\/\/legacyofleaderstv.com\" target=\"_blank\" rel=\"noopener\">Legacy of Leaders TV<\/a>, <a href=\"https:\/\/veteransbuzz.com\" target=\"_blank\" rel=\"noopener\">Veterans Buzz TV<\/a>, <a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">Finding Your Frequency, and <\/a><a href=\"https:\/\/buzzworthybusinesses.com\" target=\"_blank\" rel=\"noopener\">Buzzworthy Businesses<\/a><a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">.&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/beteal.com\">Teal, The Agency<\/a>, powered by <a href=\"https:\/\/cfmedia.com\">Client Focused Media<\/a>, offers marketing agencies a full-service white-label solution to scale their services without the cost or complexity of building large in-house teams. Tailored for small and medium-sized agencies, Teal specializes in relationship-driven lead generation, advanced CRM workflows for personalized client engagement, and end-to-end project fulfillment. With powerful integrations like <a href=\"https:\/\/gohighlevel.com\">HighLevel<\/a>, <a href=\"https:\/\/stripe.com\">Stripe<\/a>, and <a href=\"https:\/\/zapier.com\">Zapier<\/a>, Teal simplifies your operations while optimizing efficiency\u2014saving you valuable time and resources. While other tools on the market like Vendasta, RocketDriver, and DashClicks, may require contracts, Teal provides flexible, no-contract pricing, giving you the freedom to grow on your terms. Ready to elevate your agency\u2019s impact and efficiency? Explore how Teal can help you deliver exceptional results and better serve your clients. Apply on <a href=\"https:\/\/beteal.com\">BeTeal.com<\/a> today to start your journey toward becoming a marketing powerhouse by understanding digital marketing strategies for agencies, SEO best practices for marketing agencies and scaling a marketing agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Media Champions, Howard Wolpoff interviews leading experts and professionals from across the country in the media industry. Join us as we explore the latest trends, innovations, and challenges shaping today&#8217;s media landscape. Today our host, Howard Wolpoff spoke with Jenny Griffith. &nbsp; Jenny Griffith Co-Founder at Bridge Insights &amp; Media Website Address: https:\/\/bridgeim.com\/ Short [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":321544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1039],"tags":[1037,258,1038,1040,230],"class_list":["post-320451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-champions","tag-bridge-insights-media","tag-howard-wolpoff","tag-jenny-griffith","tag-media-champions","tag-teal-the-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Champions with Jenny Griffith of Bridge Insights &amp; Media - Moms in Jax<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mij.cfmedia.dev\/?p=320451\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Champions with Jenny Griffith of Bridge Insights &amp; Media - Moms in Jax\" \/>\n<meta property=\"og:description\" content=\"On Media Champions, Howard Wolpoff interviews leading experts and professionals from across the country in the media industry. 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