{"id":321553,"date":"2025-12-16T21:00:16","date_gmt":"2025-12-17T02:00:16","guid":{"rendered":"https:\/\/dailynewsnetwork.com\/?p=321553"},"modified":"2025-12-16T21:00:16","modified_gmt":"2025-12-17T02:00:16","slug":"brand-champions-with-andy-crestodina-of-orbit-media-studios","status":"publish","type":"post","link":"https:\/\/mij.cfmedia.dev\/?p=321553","title":{"rendered":"Brand Champions with Andy Crestodina of Orbit Media Studios"},"content":{"rendered":"\n<p>Welcome to &#8220;Brand Champions,&#8221; where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today our host, Howard Wolpoff spoke with Andy Crestodina of Orbit Media Studios<\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1147106334?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Brand Champions with Andy Crestodina of Orbit Media Studios\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading name\" id=\"h-andy-crestodina\">Andy Crestodina<\/h2>\n\n\n\n<p><span class=\"titlecompany\">CMO of at Orbit Media Studios<\/span><br><span class=\"website\"> Website Address:<\/span> <a href=\"https:\/\/www.orbitmedia.com\/\">orbitmedia.com<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading question\" id=\"h-short-company-description\">Short company description:<\/h2>\n\n\n\n<p><span class=\"answer\">Orbit is a 25-year old digital agency focused on web development and website optimization for B2B lead generation at midsize brands.<br><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Transcript:<\/strong><\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>Welcome back to <em>Brand Champions<\/em>. I\u2019m Howard Wolpoff, your host. This show is brought to you by Teal The Agency, and we\u2019re excited to welcome Andy Crestodina from Orbit Media Studios. Andy, welcome to the conversation.<\/p>\n\n\n\n<p><strong>Andy:<\/strong><br>Glad to be here, Howard. Thanks for having me.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>I\u2019m excited to learn more about the conversations you\u2019re having with clients right now. As 2025 winds down, it\u2019s been a huge year for media and branding, with companies making bold statements and facing rapid change. What are you hearing from clients as they look toward 2026? Are they staying the course, or are they rethinking their messaging?<\/p>\n\n\n\n<p><strong>Andy:<\/strong><br>A lot of brands are adapting to major disruption in search. Organic traffic from search engines is down, but there\u2019s a big opportunity emerging\u2014capturing visibility and demand through AI recommendations.<\/p>\n\n\n\n<p>Prospects are increasingly starting with AI, asking questions like, \u201cWhat\u2019s right for me?\u201d or \u201cWho\u2019s the best partner?\u201d Helping brands understand how AI recommends certain companies\u2014and how to influence that\u2014is now a huge part of our work.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>That\u2019s a really important point. I know I\u2019ve changed how I search as well\u2014sometimes I don\u2019t even scroll past the AI-generated answers at the top of Google. That has to be significantly impacting web traffic for many companies.<\/p>\n\n\n\n<p><strong>Andy:<\/strong><br>It absolutely is. For many informational queries, there\u2019s no longer a reason to click through to a website because the AI provides the answer directly. Traffic for what we call \u201cinformation-intent\u201d queries is down.<\/p>\n\n\n\n<p>But here\u2019s the opportunity: when someone tells AI about their needs, goals, and challenges, the AI often recommends specific brands. Across hundreds of Google Analytics accounts, we see that visitors coming from AI sources convert at much higher rates. Why? Because it\u2019s essentially a word-of-mouth channel\u2014AI is recommending brands on your behalf.<\/p>\n\n\n\n<p>The key is giving AI the right information. Your website needs to clearly explain who you\u2019re for, what you do, your pros and cons, and the impact of your work. When you do that, you significantly increase the likelihood that AI will recommend your brand over competitors.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>That efficiency is incredibly powerful. Decisions are being shaped before someone ever lands on your website. But for companies that are struggling with lower traffic or awareness, what other channels or approaches are they using to compensate?<\/p>\n\n\n\n<p><strong>Andy:<\/strong><br>Some people call this the \u201czero-click era\u201d of marketing, and while that may be overstated, it\u2019s true that platforms are holding onto more traffic. Organic traffic is harder to earn, while paid media still works as expected.<\/p>\n\n\n\n<p>What many brands are missing, though, is clarity and specificity in their messaging. Think of it this way\u2014your job now is to train AI to be a sales representative for your brand. That might sound strange, but if you want AI to say, \u201cYes, this is the best option,\u201d you need to give it the evidence.<\/p>\n\n\n\n<p>Your homepage and service pages are your best opportunity to do that. Those pages should clearly communicate your value, credibility, and differentiation so AI can confidently recommend you.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>For established companies that have been around for years, these shifts may feel like part of an ongoing evolution. But what about new companies or brands launching right now? How do you help them set the right foundation from day one?<\/p>\n\n\n\n<p><strong>Andy:<\/strong><br>First, you need to build and fix the mousetrap before you make the cheese. Your website should be a minor masterpiece of persuasion, conversion optimization, and behavioral science.<\/p>\n\n\n\n<p>Include urgency where appropriate. Add proof points, testimonials, data, and evidence of impact. Then, create two or three deeply researched, long-form content pieces\u2014content that others will reference, cite, and link to.<\/p>\n\n\n\n<p>Beyond that, get active where your audience already spends time. That might be trade publications, industry magazines, podcasts, or YouTube channels. Collaborate with editors and influencers. Put your message directly in front of an already-assembled audience. It\u2019s one of the few real shortcuts in digital marketing\u2014and it\u2019s accessible to almost anyone.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>That\u2019s an incredibly clear and actionable answer. Making things simple is harder than ever, and you\u2019ve done a great job of laying out a path people can actually follow. I know our audience\u2014and your clients\u2014will really appreciate that.<\/p>\n\n\n\n<p>I\u2019m glad you joined us today to share these insights.<\/p>\n\n\n\n<p><strong>Andy:<\/strong><br>Thanks for having me, Howard. This was fun.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>I enjoyed it as well. And thank you to everyone watching. Search has changed. AI is growing fast. Getting your message in front of people now requires new thinking and new approaches.<\/p>\n\n\n\n<p>If you take one thing away from today, it\u2019s this: make sure AI has the right information about your brand so it can recommend you with confidence. This was packed with insight, and honestly, it\u2019s worth watching again.<\/p>\n\n\n\n<p>Have a great rest of your day, and we\u2019ll see you next time.<\/p>\n\n\n\n<p><a href=\"https:\/\/mij.cfmedia.dev\/\" target=\"_blank\" rel=\"noopener\">The Daily News Network<\/a>, <a href=\"https:\/\/buzztvnews.com\" target=\"_blank\" rel=\"noopener\">Buzz Tv News<\/a>, and <a href=\"https:\/\/dailybizbrief.com\" target=\"_blank\" rel=\"noopener\">DAILYBIZBRIEF<\/a> highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including <a href=\"https:\/\/horsesmouthtv.com\" target=\"_blank\" rel=\"noopener\">The Horse\u2019s Mouth<\/a>, <a href=\"https:\/\/legacyofleaderstv.com\" target=\"_blank\" rel=\"noopener\">Legacy of Leaders TV<\/a>, <a href=\"https:\/\/veteransbuzz.com\" target=\"_blank\" rel=\"noopener\">Veterans Buzz TV<\/a>, <a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">Finding Your Frequency, and <\/a><a href=\"https:\/\/buzzworthybusinesses.com\" target=\"_blank\" rel=\"noopener\">Buzzworthy Businesses<\/a><a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">.&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/beteal.com\">Teal, The Agency<\/a>, powered by <a href=\"https:\/\/cfmedia.com\">Client Focused Media<\/a>, offers marketing agencies a full-service white-label solution to scale their services without the cost or complexity of building large in-house teams. Tailored for small and medium-sized agencies, Teal specializes in relationship-driven lead generation, advanced CRM workflows for personalized client engagement, and end-to-end project fulfillment. With powerful integrations like <a href=\"https:\/\/gohighlevel.com\">HighLevel<\/a>, <a href=\"https:\/\/stripe.com\">Stripe<\/a>, and <a href=\"https:\/\/zapier.com\">Zapier<\/a>, Teal simplifies your operations while optimizing efficiency\u2014saving you valuable time and resources. While other tools on the market like Vendasta, RocketDriver, and DashClicks, may require contracts, Teal provides flexible, no-contract pricing, giving you the freedom to grow on your terms. Ready to elevate your agency\u2019s impact and efficiency? Explore how Teal can help you deliver exceptional results and better serve your clients. Apply on <a href=\"https:\/\/beteal.com\">BeTeal.com<\/a> today to start your journey toward becoming a marketing powerhouse by understanding digital marketing strategies for agencies, SEO best practices for marketing agencies and scaling a marketing agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to &#8220;Brand Champions,&#8221; where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":321546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[1058,255,258,1059,230],"class_list":["post-321553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-champions","tag-andy-cristodina","tag-brand-champions","tag-howard-wolpoff","tag-orbit-media-studios","tag-teal-the-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Champions with Andy Crestodina of Orbit Media Studios - Moms in Jax<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mij.cfmedia.dev\/?p=321553\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Champions with Andy Crestodina of Orbit Media Studios - Moms in Jax\" \/>\n<meta property=\"og:description\" content=\"Welcome to &#8220;Brand Champions,&#8221; where we dive deep into the art and science of building unforgettable brands. 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