{"id":321809,"date":"2026-01-07T09:30:14","date_gmt":"2026-01-07T14:30:14","guid":{"rendered":"https:\/\/dailynewsnetwork.com\/?p=321809"},"modified":"2026-01-07T09:30:14","modified_gmt":"2026-01-07T14:30:14","slug":"marketing-champions-with-chad-sims-of-smaac-digital","status":"publish","type":"post","link":"https:\/\/mij.cfmedia.dev\/?p=321809","title":{"rendered":"Marketing Champions with Chad Sims of SMaac Digital"},"content":{"rendered":"\n<p>Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Howard spoke with Chad Sims of <a href=\"https:\/\/www.google.com\/url?q=http:\/\/smaacdigital.com&amp;sa=D&amp;source=calendar&amp;ust=1768222891794588&amp;usg=AOvVaw1o1ANCuvxmG8mnv4S7ecll\">SMaac Digital<\/a><\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1152045745?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Marketing Champions with Chad Sims of SMaac Digital\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p><strong>Transcript:<\/strong><\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>Welcome back to <em>Marketing Champions<\/em>. I\u2019m Howard Wolpoff, your host, and this episode is brought to you by Teal the Agency. We\u2019re excited to have Chad Sims from Smac Digital joining us today. Chad, welcome to the conversation.<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>Hey, thanks for having me. I really appreciate it.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>We\u2019re glad you\u2019re here. I\u2019m excited to learn more about what you\u2019re doing, because you really approach marketing through a more modern lens than most. When clients come to you looking for that next edge to grab their prospects\u2019 attention, what kinds of conversations are you having with them?<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>It almost feels like it did about 15 years ago when SEO was the hot topic\u2014that\u2019s actually where I started. Back then, SEO was still the wild west, and in many ways, it feels similar today. The digital space is more crowded than ever, and AI has become the new buzzword that\u2019s replaced SEO in a lot of conversations.<\/p>\n\n\n\n<p>What we\u2019re really seeing is businesses looking for ways to simplify marketing while still using powerful automation tools to stay competitive.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>AI can be incredibly helpful for those who understand how to use it\u2014but it can also be dangerous if they don\u2019t. When used correctly, it allows companies to grow and visualize opportunities in ways they couldn\u2019t before. How are you using AI to drive growth and help companies increase their presence so they\u2019re easier to find?<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>Right now, we\u2019re developing our own AI sales agents that we can deploy for many of the companies we work with. Chatbots themselves aren\u2019t new, but we\u2019re focused on advancing them beyond what most businesses are currently using.<\/p>\n\n\n\n<p>We strongly believe a company\u2019s website is still its heart and soul. In many ways, it replaces brick-and-mortar locations. Because of that, we\u2019re integrating AI directly into websites in a way that represents the company\u2019s culture, personality, and voice\u2014so it feels like a real extension of the team, not just a tool.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>It\u2019s incredible how these AI-driven conversations are evolving. They\u2019re far more effective than the automated systems people were stuck with in the past. Search has changed too\u2014people are now searching through tools like ChatGPT instead of Google, and Google itself is displaying information differently than it used to.<\/p>\n\n\n\n<p>How can businesses still be found, and what should they be doing to improve that process?<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>It really comes back to content. We\u2019re strong believers in high-quality, organic content\u2014it matters no matter what platform or search method someone is using. That includes how content is written, the keywords being used, and also trust signals.<\/p>\n\n\n\n<p>For service-based companies, we incorporate tools like TrustIndex to bring reviews directly onto their websites. Those reviews update dynamically as new ones come in, which adds credibility and helps search engines better understand and surface that content.<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>We\u2019re essentially helping search engines find what they\u2019re looking for within a website\u2014not in a negative or manipulative way, but in a strategic way that improves organic search visibility and benefits everyone involved.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>Reviews are incredibly important, but getting people to actually leave them can be challenging. Are there ways AI helps motivate customers to follow through and write a review?<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>Absolutely. AI can help respond to reviews, but even more importantly, many CRM and LRM systems now build review requests directly into the customer journey.<\/p>\n\n\n\n<p>Think about an auto dealership\u2014by the time you check in, the review process has already started. As soon as the service is complete, customers are prompted right away while the experience is still fresh. We\u2019re helping bring that same process into more service industries.<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>TrustIndex is one platform we really value, but there are plenty of options out there. What matters most is having a strong review system in place that\u2019s easy and intuitive for customers to use.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>That makes a lot of sense. People often hesitate because they feel like they have to sit down and write something thoughtful, even if they had a great experience. Making that process easier can really drive results for businesses.<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>Exactly. We\u2019re big believers in simplicity. We joke about the old KISS principle\u2014\u201cKeep it simple.\u201d That mindset guides how we approach AI and marketing tools overall.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>Simplicity is definitely what\u2019s needed right now, especially as marketing becomes more complex and robust. It\u2019s great that you\u2019re helping guide your clients toward simple solutions that still deliver real results. Chad, thank you so much for joining us today and sharing your insights.<\/p>\n\n\n\n<p><strong>Chad:<\/strong><br>Thank you for having me. This was fun\u2014I really enjoyed it.<\/p>\n\n\n\n<p><strong>Howard:<\/strong><br>And thank you to everyone watching. Keeping things simple is important, but you also need a full understanding of the opportunities available to help your company grow and reach the right prospects.<\/p>\n\n\n\n<p>Be sure to check out what Chad and his agency are offering, and remember\u2014things are always changing. Stay curious, stay informed, and we\u2019ll see you next time. Thanks for joining us.<\/p>\n\n\n\n<p><a href=\"https:\/\/mij.cfmedia.dev\/\" target=\"_blank\" rel=\"noopener\">The Daily News Network<\/a>, <a href=\"https:\/\/buzztvnews.com\" target=\"_blank\" rel=\"noopener\">Buzz Tv News<\/a>, and <a href=\"https:\/\/dailybizbrief.com\" target=\"_blank\" rel=\"noopener\">DAILYBIZBRIEF<\/a> highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including <a href=\"https:\/\/horsesmouthtv.com\" target=\"_blank\" rel=\"noopener\">The Horse\u2019s Mouth<\/a>, <a href=\"https:\/\/legacyofleaderstv.com\" target=\"_blank\" rel=\"noopener\">Legacy of Leaders TV<\/a>, <a href=\"https:\/\/veteransbuzz.com\" target=\"_blank\" rel=\"noopener\">Veterans Buzz TV<\/a>, <a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">Finding Your Frequency, and <\/a><a href=\"https:\/\/buzzworthybusinesses.com\" target=\"_blank\" rel=\"noopener\">Buzzworthy Businesses<\/a><a href=\"https:\/\/findingyourfrequencytv.com\" target=\"_blank\" rel=\"noopener\">.&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/beteal.com\">Teal, The Agency<\/a>, powered by <a href=\"https:\/\/cfmedia.com\">Client Focused Media<\/a>, offers marketing agencies a full-service white-label solution to scale their services without the cost or complexity of building large in-house teams. Tailored for small and medium-sized agencies, Teal specializes in relationship-driven lead generation, advanced CRM workflows for personalized client engagement, and end-to-end project fulfillment. With powerful integrations like <a href=\"https:\/\/gohighlevel.com\">HighLevel<\/a>, <a href=\"https:\/\/stripe.com\">Stripe<\/a>, and <a href=\"https:\/\/zapier.com\">Zapier<\/a>, Teal simplifies your operations while optimizing efficiency\u2014saving you valuable time and resources. While other tools on the market like Vendasta, RocketDriver, and DashClicks, may require contracts, Teal provides flexible, no-contract pricing, giving you the freedom to grow on your terms. Ready to elevate your agency\u2019s impact and efficiency? Explore how Teal can help you deliver exceptional results and better serve your clients. Apply on <a href=\"https:\/\/beteal.com\">BeTeal.com<\/a> today to start your journey toward becoming a marketing powerhouse by understanding digital marketing strategies for agencies, SEO best practices for marketing agencies and scaling a marketing agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Howard spoke with Chad Sims of SMaac Digital Transcript: Howard:Welcome back to Marketing Champions. I\u2019m Howard Wolpoff, your host, and this episode is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":321812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[1077,258,264,1078],"class_list":["post-321809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-champions","tag-chad-sims","tag-howard-wolpoff","tag-marketing-champions","tag-smaac-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Champions with Chad Sims of SMaac Digital - Moms in Jax<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mij.cfmedia.dev\/?p=321809\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Champions with Chad Sims of SMaac Digital - Moms in Jax\" \/>\n<meta property=\"og:description\" content=\"Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Howard spoke with Chad Sims of SMaac Digital Transcript: Howard:Welcome back to Marketing Champions. 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